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Strategic Consulting

Strategic Communications Design & Implementation

Media Buying & Analysis

GeoSpatial Analysis

Marketing Research

Multimedia Development

Public Relations

Multicultural Insights

Employee Satisfaction

Conjoint Analysis

Web Surveys


Conjoint Analysis

A conjoint study is a sophisticated analytical technique that allows a company to identify the most profitable combinations of variables associated with a product offering (such as pricing, quality, and quantity). GlobalStrat uses Qualtrics Analytics to power conjoint research in two ways:
  • Conjoint Software: Our survey software is equipped with a conjoint creation wizard. Using the self-explicated conjoint model, the wizard can set up a conjoint survey easily and quickly.
     
  • Conjoint Project Contracting: Led by Ph.D researchers, our GlobalStrat and Qualtrics specialists have the expertise to ensure relevant, intelligible, and actionable conjoint results. The specialists can be contracted to consult for or perform conjoint studies. Clients embarking on a large-scale study may enlist our specialists on various levels of involvement, from a simple survey review to full project management.