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Conjoint Analysis
Web
Surveys |
Conjoint Analysis
A conjoint study is a
sophisticated analytical technique that allows a
company to identify the most profitable combinations
of variables associated with a product offering
(such as pricing, quality, and quantity).
GlobalStrat uses Qualtrics Analytics to power
conjoint research in two ways:
- Conjoint
Software: Our survey software is equipped
with a conjoint creation wizard. Using the
self-explicated conjoint model, the wizard can
set up a conjoint survey easily and quickly.
- Conjoint
Project Contracting: Led by Ph.D
researchers, our GlobalStrat and Qualtrics
specialists have the expertise to ensure
relevant, intelligible, and actionable conjoint
results. The specialists can be contracted to
consult for or perform conjoint studies. Clients
embarking on a large-scale study may enlist our
specialists on various levels of involvement,
from a simple survey review to full project
management.
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