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Strategic Communications, Practical Solutions
 

National Security

Mercy Health Partners

Procter & Gamble

Allstate Insurance

US CENTCOM

 

The goal of the NRDM project has been to bring this new type of public health surveillance into existence as quickly as possible to meet the nation’s need for the early detection of bioterrorism.

 


National Retail Data Monitor,
Strategic Response to National Security Concerns

Background: After 9/11 and the release of Anthrax in various locations in the US in 2002, the need significantly increased to rapidly develop the emerging science of syndromic surveillance. GlobalStrat was called upon to help develop a strategic solution.

Results: The National Retail Data Monitor (NRDM), developed by the Realtime Outbreak and Disease Surveillance Laboratory along with collaboration from GlobalStrat and other agencies, monitors sales of over-the-counter (OTC) healthcare products to identify disease outbreaks as early as possible.   
 

Since its inception in December 2002, the number of retail pharmacy, grocery, and mass merchandise operations that participate in the NRDM has grown to more than 20,000 stores, from among the nation's top eleven chains. At present, more than 800 public health officials, across 49 states, the District of Columbia, and Puerto Rico, access the system via protected user accounts. Access to the National Retail Data Monitor is available free to public health officials solely for the purpose of public health surveillance.