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National Security
Mercy Health Partners
Procter & Gamble
Allstate Insurance
US CENTCOM |
Procter & Gamble,
Understanding Ethnic Consumers
Background: When
Procter & Gamble needed to understand whether it's new Crest toothpaste
brand would be a hit with ethnic consumers, it called upon us to conduct
extensive consumer testing and product research.
Results: P&G successfully launched one it its best brands
across the US, with incremental sales exceeding $250 million!
We've
supported dozens of other P&G Brands, some of which account for over a
billion dollars in annual sales.
We ensure that marketing research is
conducted "in-culture."
All projects are conducted with experienced bilingual staff
according to a clients project specifications.
We manage design, national fieldwork, data entry, and tabulation.
Conducting Spanish Language research is not a burden for us, its a
delight! After all, LaVERDAD is diverse by design.
Our team coordinates all work and provide multiple services including:
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Study
design
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Questionnaire
development / design
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Translations and
Interpretations
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Interviewer
training
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Field
coordination / management
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Data tabulation
coordination
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DP coordination
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Analysis
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Report writing
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Presentation of
findings
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