Mercy Health Partners,
Sensitive Public Relations & Financial Analysis

Background: Mercy Health Partners, a nonprofit Hospital network, needed to understand how the changing demographics of its patient base would impact the services it would provide to customers living in Southwest Ohio.

The tremendous growth of immigrants from Latin America, continues to stretch the resources of health care providers across the US. If not handled properly, both internal and external demands for local health care can get out of control. Even worse, the health and well being of patients can be at state if providers do not understand the complexity of providing cultural and linguistically competent health care services.  

Results: The answer involved detailed analysis of patient data, merged with demographic and financial data to determine how best to serve the growing immigrant base. We conducted patient interviews, focus groups, analyzed financial data and hospital data, and interviewed key medical and administrative staff to determine attitudes, behaviors beliefs, and awareness of both internal and external communities.

Having data to support a strategic communications plan, we designed and implemented an outreach and public relations strategy that ensured community perceptions were improved and business performance was optimized.