United States Central Command (USCENTCOM),
Expert Advisory Board on
Middle Eastern Affairs

Background:  When the United States responded to the attacks of 9/11/2001, it entered a new era of business "not as usual" and needed truly out-of the box approaches related to strategic communications.

Leading the War on Terror were the brave men and women of the multinational force assembled under the command of US Central Command.

USCENTCOM needed to quickly develop global capability to address the emerging needs of its Strategic Communications mission. USCENTCOM formed a leading edge team of global experts on national security, counterterrorism, Middle Eastern affairs and culture, and international politics, global business, media and public relations.

USCENTCOM called upon GlobalStrat to provide expert level resources to serve on their Expert Advisory Board on Middle Eastern Affairs.

Results: GlobalStrat CEO and a team of experts analyzed the situation and provided recommendations and strategic plans to enlist and engage global industry support, along with a strategic communications plans to leverage global resources in a way that improves Strategic Communications effectiveness in the War on Terror.